The process of determining our farms name took us about three weeks of meaningful thought & discussion as well as Googling our potential name options to ensure that they were not already taken. Ben brought up the idea of Four Flags Farm. His thought was that we as a couple embody what these flags symbolize. The four flags we feel connected to are the flag of the United States of America, the flag of Indiana, the flag of the United States Air Force, & the flag of Purdue University. These flags evoke within us a sense of pride in how what they symbolize to us have shaped us into the individuals that we are today.
Armonda took on the task of creating our logo. We both agreed that the logo should indeed have four flags on it, representing us. However, we could not use the flags we revere for many reasons but primarily because the Four Flags Farm logo should represent and identify Four Flags Farm. As a result, we determined that our flags would contain pictures of what is produced on our farm because that will reflect our farms identity.
Our logo represents what we produce on our farm. We intend to use this logo & update the photos in the flags throughout the year with photos of what is being produced on our farm. It's going be a living logo! We will share this living logo as frequently as possible through social media. It will be our way of communicating what we will be bringing to the farmers markets & what activities are occurring on the farm.
Here is our black & white version of our logo mainly for our business cards, egg cartoons, & product labels.
We are very proud of how much the business has grown over the last 11 months. Additionally, we hope that you have enjoyed this introduction to our logo. Look forward to seeing it a whole lot more very soon!
We are Four Flags Farm, Armonda & Ben Riggs!